Art Director and Designer
Art Director and Designer
In this hugely successful campaign we wanted to help every New Zealander feel cosy. Winter is a season we can enjoy, not simply endure. Too often this time of year is full of negativity, and is communicated to customers as such. We demonstrated that The Warehouse has what families need to make winter a celebration; To make it a safe and stylish season, with beautiful and functional apparel, mesmerising textures, and the essentials for a healthy, happy home. This campaign enjoyed sustained success, with the ‘cosy’ platform being used for three winters without wearout.