Art Director and Designer
Art Director and Designer
For the third iteration of the popular Red Rabbit hunt, we decided to take the campaign to the next level using WebAR. With help from Method, we hid animated Easter treats on posters, bus shelters and screens around the country, to test whether our customers would engage in the technology. My favourite part of this campaign was working collaboratively with illustrator Kat Hall to create a set of fun, quirky, uniquely Kiwi illustrations.